Oymyakon - the coldest permanently inhabited place in the world

I've just got back from a week in Finland. It was between -4 and -8 most of the time. Brisk. Bracing. Nippy perhaps.
But it doesn't hold a patch on Oymyakon. It's the coldest permanently inhabited place in the world.

The average - average, mind you - temperatures go from 14 C in July to subzero between October and April, with 5 months of the year (November to March) averaging below -30. The coldest ever recorded is -69.2 C (-93 F).

Surely there comes a time when you think to yourself "People weren't intended to live here" and move?